Certificate/Diploma in Digital Marketing

Course Overview

The Digital Marketing Course is a practical and career-oriented program designed to teach students how to promote businesses, brands, and services online using modern digital platforms.

This course covers social media marketing, SEO, paid advertising, content marketing, and analytics to prepare students for jobs, freelancing, or starting their own online business.

Eligibility
  • 10+2 (Any Stream)
  • College Students
  • Business Owners
  • Job Seekers
  • Marketing Professionals
Course Duration
  • 3 to 6 Months
  • 5 Days Per Week
  • 1–1.5 Hour Practical Class

Detailed Syllabus

________________________________________

Module 1 – Introduction to Digital Marketing
  • What is Digital Marketing?
  • Traditional vs Digital Marketing
  • Digital Marketing Channels
  • Career Opportunities in Digital Marketing
  • Freelancing & Agency Model Basics
Module 2 – Website Planning & Basics
  • Domain & Hosting Concept
  • Website Structure
  • Landing Page Concept
  • Introduction to WordPress
  • Website Creation Basics
Practical: Create Basic Business Website
Module 3 – Search Engine Optimization (SEO)
  • Introduction to SEO
  • On-Page SEO
  • Off-Page SEO
  • Keyword Research
  • Meta Tags Optimization
  • Backlink Strategy
  • Google Search Console Basics
Practical:
  • Keyword Research
  • On-Page Optimization

Module 4 – Social Media Marketing (SMM)
  • Marketing on Facebook
  • Marketing on Instagram
  • Content Creation Strategy
  • Reel & Short Video Strategy
  • Hashtag Research
  • Page Growth Strategy
Practical:
  • Create Business Page
  • Design & Post Promotional Content
Module 5 – Paid Advertising (PPC)
  • Introduction to Paid Ads
  • Facebook & Instagram Ads
  • Campaign Creation
  • Audience Targeting
  • Budget Planning
  • Ad Performance Monitoring
Practical: Create Demo Ad Campaign
Module 6 – Google Tools & Advertising
  • Introduction to Google Ads
  • Search Campaign
  • Display Campaign
  • YouTube Ads
  • Keyword Planner
  • Google Analytics Basics
Practical: Create Google Ads Campaign Structure
Module 7 – Content Marketing
  • Blogging Basics
  • Article Writing
  • Canva Design Basics
  • Video Marketing
  • Email Marketing
Practical:
  • Create Blog Content
  • Design Social Media Creatives

Module 8 – Email Marketing
  • Email Marketing Tools
  • List Building
  • Campaign Creation
  • Newsletter Design
  • Automation Basics
Practical: Create Email Campaign
Module 9 – Analytics & Reporting
  • Website Traffic Analysis
  • Social Media Insights
  • ROI Calculation
  • Performance Tracking
Practical: Monthly Marketing Report Preparation
Module 10 – Freelancing & Career Development
  • Fiverr / Upwork Basics
  • Client Handling
  • Proposal Writing
  • Portfolio Creation
  • Interview Preparation


Practical Projects

  • Social Media Campaign Project
  • SEO Optimization Project
  • Paid Ads Campaign Demo
  • Digital Marketing Strategy Plan

Career Opportunities

After completing this course, students can work as:
  • Digital Marketing Executive
  • Social Media Manager
  • SEO Executive
  • Google Ads Specialist
  • Content Creator
  • Freelancer

Certification

Students will receive a Certificate / Diploma in Digital Marketing after successful completion.